Coke Goes Woke and Broke | RealClearPolitics

Coke Goes Woke and Broke

Coke Goes Woke and Broke
(AP Photo/Tony Dejak)

“Get woke, go broke”, is a conservative meme about the cost of political correctness that has it the wrong way around. Brands don’t go broke because they get woke, they go woke because they’re going broke, and don’t know how to stop the slow but steady collapse of their business.

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