"Sad news back-to-back-to-back doesn't do really well, unless it affects [the viewer] directly," he explained. "No one ever says these things out loud but it is obvious."
"COVID? Gangbusters with ratings, right? Which is why we constantly have the death toll on the side... Why isn't it higher today? It would make out point better if it was higher," he said while being secretly filmed. "Fear really drives numbers... Put the number back up because that's the most enticing thing we have."
"Any reporter at CNN, what they're actually doing is they're telling them what to say. It's always like leading them in a direction before they even open their mouths. The only people we let on the air, for the most part, are people that have a proven track record of taking the bait."