MSNBC host Donny Deutsch made the case on Friday's "Morning Joe" that every Trump voter "owns" the entire Trump presidency and that swing voters have to be "shamed" into understanding that you can't disagree with President Trump on some things without also "own[ing] the racism."
“I think that’s the message that’s got to get out there: 'You own it. You own the blood that happens. You own Charlottesville. You can’t do it. You get the whole package," Deutsch said on "Morning Joe."
"And that’s what swing voters have got to understand and be shamed into," he added.
DONNY DEUTSCH, MSNBC: [SoulCycle CEO and Trump supporter] Steven Ross, to me, is the epitome -- this election comes down to guys like that and people saying, "No, you don't get to say I'm for racial equality and all these good things and I disagree with him there, but I like his economic views, I'm going to vote for him."
No. You own it.
And I think that's the message that has to get out. No, Steven Ross, and no, a lot of my friends you can't say I like his economic policy but I disagree -- you own it. You own the blood that happens. You own Charlottesville. You can't do it. You get the whole package. And that's what swing voters have got to understand and be shamed into. You don't get to do that, Steve Ross. I'll take from column A but I'm going to leave column B behind. You get column B, also. You own the racism.