Scott Adams, author of Win Bigly: Persuasion in a World Where Facts Don't Matter and creator of 'Dilbert,' responds to President Trump's video message to North Korean leader Kim Jong Un.
"You have to watch it," Adams said about the short movie-trailer-style video. "Let me give you my first reaction: It might be the best thing anybody ever did in a negotiation. Period. It might be, in the history of the world, the best thing ever did. It is so good. It hits every note perfectly."
"It starts with a movie trailer model. I assume we've done our research and know that Kim might like American-style movies or just movies. If he's the type of person who likes that kind of thing, that might be effective. But it starts right off saying this is a rare opportunity with two special people, so the incentive to be aspirational and become the person in this movie is high," the persuasion expert explained. "It starts perfectly, great tone, it is serious, the music is like world-big."
"Did you catch that? History doesn't have to repeat. 'History is always evolving.' What is the biggest issue everybody has with North Korea right now? We're stuck in our mental prison of history. We're stuck assuming that the past repeats. This is saying right from the start, history evolves. History doesn't repeat, history evolves."
"Where have you heard that before?" Adams asked. "Kanye. Candace. You've heard this before domestically."
"History is always evolving, and there comes a time when only a few are called upon to make a difference," the narrator of the video says. "But the question is — what difference will the few make? The past doesn’t have to be the future. Out of the darkness can come the light, and the light of hope can burn bright. What if?"