Thursday during an interview on NBC’s “Today” show, Facebook executive Sheryl Sandberg disputed claims that fake information spread on the social media platform swayed the election in favor of Donald Trump. She said the company is "doing the things we can do to make it clearer what’s a hoax on Facebook."
"There have been claims that it swayed the election, and we don't think it swayed the election, but we take those claims seriously," she said.
SAVANNAH GUTHRIE, TODAY SHOW: After the election, Facebook itself found itself in the news, because there was a criticism that Facebook played a role in disseminating some of this false information. Or "fake news" that was out there. In retrospect, looking back on it, do you feel like that is a thing that Facebook and Mark Zuckerberg have come to realize is more of a problem that Facebook or Mark Zuckerberg originally thought?
SHERYL SANDBERG, FACEBOOK: We've been working on this for a long time and we have taken important steps, but there is a lot more we can do. We know that people don't want to see hoaxes on Facebook and we don't want to see hoaxes on Facebook.
And so we're working on it because misinformation is something we take seriously. And something we're going to continue to iterate on the service.
GUTHRIE: Did it play a bigger role that you thought it would, in retrospect?
SANDBERG: Well, there have been claims that it swayed the election, and we don't think it swayed the election, but we take those claims seriously. We take this responsibility really seriously, and we're looking at things like working with third parties, helping to label false news, doing the things we can do to make it clearer what is a hoax on Facebook...
Anything at the scale we're operating on it complicated, but there are things we can do... which show people taking the steps to connect with what matters to them.