This new ad from the Clinton campaign references Donald Trump several times without naming him. "How do we measure 'greatness' in America?" Hillary Clinton asks in a voiceover in the beginning of the ad.
"The height of our skyscrapers? The size of our bank accounts?" she continues.
"No, it is measured by what we do for our children. The values we pass on," she says.
"I've fought my life fighting for families and children," she continues. "It will be my mission to build a country where our children can rise as high as their dreams and hard work takes them."
"That means good schools for every child in every zip code, college that leads to opportunity, not debt, and an economy where every young American can find a job that lets them start a a family of their own."
"We face big challenges, but we can solve them the same way families do: By working together, respecting one another, and never giving up. I want our success to be measured by theirs," she concludes.