CNBC's Jake Novak discusses his artcle -- I was wrong: Trump WILL be the next president -- in an interview with CBC News.
"This campaign is a reality TV show," he said. "And you have to understand that Donald Trump has been involved with the best reality TV producers for more than 15 years... They make what has been weighed, strategized, considered, look like it is off-the-cuff, look like it is completely unrehearsed. It is very staged. It is very calculated."
"He has won a tremendous victory of marketting, because he is selling you a brand. You've accepted that as his brand. That is why he is going to win: There is nothing better than a clear message in politics," he said.
From his article:
A few months ago, I wrote that Donald Trump would win the GOP presidential nomination – but that would be the end of the line for him. I was sure that Trump just couldn't shore up enough of the already too small Republican base to win in November, thus nearly guaranteeing not only a loss but a big loss to Hillary Clinton in the general election.
Well, I was wrong.
In the 80-odd days since I wrote that piece, I've been seeing more and more evidence of why my predictions for Trump's demise were wrong — and that his chances of winning in the general election look pretty decent.
The biggest reason is something very familiar to CNBC's audience: management. In this case, it's the kind of disruptive management that refuses to accept all the conventional wisdom and truly disrupts the status quo.