Bill welcomes Dilbert creator and "How to Fail at Everything and Still Win Big" author Scott Adams to discuss Trump's powers of persuasion and branding in this clip from May 27, 2016.
SCOTT ADAMS: I've been studying persuasion for decades and when I saw Trump last summer displaying the tools of persuasion I thought, 'Oh my God, he's not a crazy clown. Everything he's doing, including his complete ignoring of the facts, is persuasion perfection. I called him to be the landslide winner in the general election last year.
Essentially he's basically bringing a flamethrower to a stick fight. There's nobody using the same tools that he's using. So his complete ignoring of facts are actually part of the persuasion because he doesn't give you targets. He doesn't give you details of his policies, usually. So he's reducing the number of targets while making you feel good and focusing on the things he wants. So it's not about facts, it's about focus and attention.