MSNBC's Wagner: Udall's "Singular Focus" on Women's Issues Has Been The Problem For His Campaign

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On Thursday's broadcast of MSNBC's The Last Word with host Lawrence O'Donnell, MSNBC anchor Alex Wagner said the problem with Democratic Sen. Mark Udall's re-election campaign is it has been "completely singular in its focus on reproductive rights."

CHRIS HAYES: ...where even when the polling is in flux, there's a projection that Landrieu really has got a tough climb there. But the one place that's not showing up is Colorado where you have that Udall-Gardner race which is really is a surprising race because Udall is an extremely popular -- you would think -- popular, accomplished, you know, decent Senator.

ALEX WAGER, MSNBC: His absence from the Senate would mean very big things on prominent issues about national security and transparency. Also, I think the problem with Udall's campaign is it's been so completely singular in its focus on reproductive rights. Which is not a bad focus but it is a walk and chew gum kind of situation. There are many other things he should be focused on in addition, and I think sort of ignoring the Hispanic population in Colorado could be an issue.

LAWRENCE O'DONNELL, HOST: I've never seen a candidate attacked or criticized this way for leaning too hard on one issue. I mean, if you go to count the Republican candidates who leaned on tax cuts, tax cuts, tax cuts and nothing else, what I wonder about is now that we've gotten into this saturation level of advertising, and, you know, multimillion dollar advertising and campaigns in states that used to spend $2 million for the whole thing, that they hit a level of saturation very quickly. And if all your ads, or the dominant part of your ads about this one issue, you can wear out voters on the one issue.

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