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Bloomberg On Anti-Gun Ads: "I Have A Responsibility To Try To Make This Country Safer"

DAVID GREGORY: Will you target people, Republicans and Democrats, who do not support a weapons ban, an assault weapons ban, who do not vote for background checks -- will you spend money, lots of money, to target them in 2014, in the midterm race?

MAYOR MICHAEL BLOOMBERG: Well, let me phrase it this way. I think I have a responsibility, and I think you and all of your viewers have responsibilities, to try to make this country safer for our families and for each other. And if I can do that by spending some money and taking the N.R.A. from being the only voice to being one of the voices, so the public can really understand the issues, then I think my money would be well spent, and I think I have an obligation to do that. We're s--

DAVID GREGORY: So you'll spend money on ads?

MAYOR MICHAEL BLOOMBERG: We're starting to run ads today, or tomorrow -- I think I've spent $12 million on running ads in ten states around the country explaining to the public what the issues are, and how the -- and-- urging them to call their senators if they believe that we should have gun checks that stop criminals and people with mental illnesses from getting guns. They should call their senators.

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