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George Will: Romney's Message Should Be "I Can Fix Your Pain"

GEORGE WILL: Usually, George, with most politicians the problem is their inauthenticity. He problem is that he is authentically what he is. He spent his formative years in the middle west in the middle of the last century. He's a child of the 1950s. I speak as one myself from both places in time and geography. He has the reticence of someone raised by the people who were raised by the depression and the war. He has a low emotional metabolism. That's who he is.

He can't turn to the country and say I feel your pain, because the pain isn't his, it's other people's. What he can say is I can fix your pain. And that should be good enough unless we're electing a talk show host.

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