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Capehart: RNC's "It's Okay To Make A Change" Ad Is Racist

Washington Post's Jonathan Capehart says the RNC's "it's okay to make a change" ad is racist.

Capehart says it gives the undecided voters "the pass they may be looking for to vote against Obama." Capehart says the ad helps sooth racist voters who complain "that they are branded racist if they disagree with anything [Obama] says or does." Relevant transcript below.

CAPEHART: By telling potential voters 'it's okay to make a change,' the RNC is saying it's okay to like the guy personally but not vote for him again. But the most effective message, it's okay to make a change and not be thought of as a racist.

'You gave him a shot, he gave it his best shot. He failed.' Throughout Obama's presidency, folks have complained that they are branded racist if they disagree with anything he says or does. And it doesn't help matters that some of President Obama's most ardent supporters have done exactly that.

That's why the it's okay to make a change ad is so dangerous for Obama's reelection efforts. It gives those few yet undecided voters the pass they might be looking for to vote against Obama. So squawk all you want about the unfairness of that "you didn't build it" ad that has been knocking the president around the last few weeks. It's the "it's okay to make a change" message that the campaign needs to counter as aggressively as the RNC is pushing it.

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