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Howard Dean: Obama Needs A Slogan For This Election

"He needs to condense his economic message to three or four words, and then repeat them every single day between now and the election. People fundamentally don't trust Mitt Romney; they believe he only cares about people who have great wealth, which is probably true," former DNC chairman Howard Dean said on MSNBC.

"But the president's got to close the sale and the way to close the sale is to have a slogan and repeat it and repeat it and repeat it and repeat it. He was doing very well right after the jobs speech. He needs to get back into that groove," Dean suggested.

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