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September 17, 2008

Dems Unload On Bradley

A week after New Hampshire Republicans picked ex-Rep. Jeb Bradley as their nominee in what turned into an expensive primary, the Democratic Congressional Campaign Committee is dropping the hammer, spending hundreds of thousands of dollars protecting a vulnerable colleague.

Bradley narrowly beat John Stephen for the right to face freshman Democrat Carol Shea-Porter. Now, he has to contend with a $460,000 ad buy and a new spot accusing him of voting with President Bush 85% of the time while he was in Congress.

The ad also uses the bitter primary battle, a rematch of the same fight in 2002, as fodder. "Even some Republicans say, 'Jeb Bradley is everything that's wrong with Washington,'" intones the narrator, citing a Stephen press release from August 22.

New Hampshire's First District, which includes Manchester and the Seacoast, is within the pricey Boston media market. Still, nearly $500,000 in air time will pay for a lot of ads. The ad buy itself is the single biggest purchase the DCCC has made this year.

The DCCC dropped new mail pieces and advertising buys in fifteen districts yesterday, including eight in which the party invested more than $100,000.