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Romney Prepares Closer

Speaking direct to camera, Mitt Romney offers a two-minute summary of why New Hampshire voters ought to choose him tomorrow in a spot set to run across New Hampshire tonight. The spot, called "Tomorrow," sticks mostly positive with a negative twist -- associating a certain Senator with a certain Beltway-enveloped city -- and sticks with a theme Romney has been going back to frequently in recent days.

"Everywhere I go people say Washington is broken. And they know that those who've spent their careers in Washington can't change Washington," he says. Yes, the word "Washington" shows up three times in two sentences. Seven times in the first 51 seconds. And nine times over all. Never has one city been so maligned for something its residents can't even influence.

Romney asserts that change is coming, whether we like it or not: "We're going to see more dramatic change in the next decade than we've seen in our entire lifetimes," he says to camera, standing outside on a Manchester roof deck. "How will all the change affect you? Will someone in China or India take your job? Or will your job be selling American products to them? Will your children fear attack from violent Jihadists? Or will they be safe and secure in a stronger America?" he asks.

Romney spokesman Kevin Madden would not specify where, when or how often the ads would run, except to say that they will run in New Hampshire markets tonight. The closing ad is Romney's last attempt to turn around sagging poll numbers in advance of tomorrow's vote, as the long-time New Hampshire front-runner finds himself falling behind John McCain. Two minutes alone with voters is a good way to start that turnaround. Romney's camp just hopes it's able to finish the job as well.