Leaders in Divining Hispanic Opinion

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Moore Information

Bob Moore founded the firm that bears his name in 1986 and has consulted for Fortune 500 companies, nonprofits, national political campaigns and a range of other clients. As director of the National Republican Senatorial Committee from 1977 to 1980, he led Republicans to Senate control for the first time since 1954.

At the NRSC, Moore designed and implemented a massive polling initiative in 39 states, allowing Republicans to gauge opinion and gain an edge in the election that brought Ronald Reagan to power—and gave the GOP control of the upper chamber.

While known for its work in the larger polling field, Moore Information has been making significant contributions in the area of Latino public opinion. In the aftermath of Jerry Brown’s 2010 victory, Moore helped the California Republicans make inroads with Latino voters. He then hammered those messages home in a 2013 study that analyzed Hispanic opinion in 10 potentially competitive House races in the state.

Photo of Bob Moore via Moore Information.

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