Leaders in Divining Hispanic Opinion

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Bendixen & Amandi International

Sergio Bendixen’s middle name is Edward, but he’s been polling Latinos for so long that his unofficial middle name might as well be “Pioneer”—as in this South Florida Sun-Sentinel headline: “Pioneer Sits Atop Poll World.”

His first national campaign was in 1984, when he did polling for California Sen. Alan Cranston, who was an also-ran in a crowded field of Democrats vying for the dubious honor of trying to deny Ronald Reagan a second term. Afterward, he formed his Miami-based firm, Bendixen & Associates, where he blazed trails on multiethnic and multilingual opinion research. Through his work in Spanish-language television and political consulting on politics and public policy, the Peruvian-born Bendixen earned a reputation for understanding the nuances of Hispanic opinion.

“If you want to know what Latinos or Latin Americans are thinking,” Univision anchorman Jorge Ramos says simply, “ask Sergio.”

The firm’s other managing partner, Fernand Amandi — it’s now called Bendixen & Amandi — brings significant political experience to the enterprise as well. Amandi has consulted for the White House, Sen. Robert Menendez, Secretary of State John Kerry, and numerous corporations and institutions. Rolling Stone termed his “Nuestra Amiga” advertisement for Hillary Clinton’s 2008 presidential campaign “one of the more charming moments in the history of political ad wars.”

Photo of Fernand Amandi via Vimeo

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