Name: Jeff Bezos
Claim to Fame: Founded Amazon.com
Politics: Thought to be a Democrat because he contributes to Democratic candidates in Washington state, where he lives -- but he evidently isn't wild about the prospect of paying higher taxes.
Obvious Strength: Changed the way Americans shopped.
Potential Pitfall: Hasn't ever been politically active. Does he even vote?
Sundry: Named Time magazine's Person of the Year in 1999.
Memorable Quote: "When I wake up every morning, during my shower time, what I'm thinking about is new things that we can do."