Financial Meltdown has Effect

 

Obama opens 15-point lead on the Economy

Obama 52%, McCain 37%

 

Economy jumps 6 points as most important issue

 

Obama Opens 7-Point Lead in Presidential Race –

Obama 47%, McCain 40%

 

 

 

 

 

 

 

 

Public Release Date: Wednesday, October 8, 2008 6:00 am, EST

 

 

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos Public Affairs conducts national and international public opinion polling on behalf of The McClatchy Company, the third-largest newspaper company in the United States, a leading newspaper and internet publisher dedicated to the values of quality journalism, free expression and community service. Building on a 151-year legacy of independence, the company's newspapers and websites are steadfast defenders of First Amendment values and advocates for the communities they serve. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

 

To learn more, visit: www.ipsos-na.com/pa/us/

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Financial Meltdown has Effect

 

Obama opens 15-point lead on the Economy

Obama 52%, McCain 37%

 

Economy jumps 6 points as most important issue

 

Obama Opens 7-Point Lead in Presidential Race –

Obama 47%, McCain 40%

 

 

Washington, DC – A new Ipsos/McClatchy poll of registered voters indicates that Barack Obama has extended his lead over John McCain – 47% for Obama/Biden and 40% for McCain/Palin.  Third party candidates Ralph Nader (Independent) and Bob Barr (Libertarian) received 3% and 1% respectively.

 

These figures show movement from last week’s Ipsos/McClatchy poll: Obama 46% and McCain 42%.

 

 Candidate Commitment Remains Solid…

 

Commitment to vote for the candidates on November 4th remains high among registered voters.  Among Obama supporters, 79% report they will definitely vote for him; among McCain supporters, 76% state they will definitely vote for him.

 

It’s the Economy (and the Financial Meltdown), Stupid?!

 

In the wake of the Wall Street meltdown, American voters have focused their attention to traditional bread and butter, pocket book issues.  Sixty-five percent (65%) of Americans now see the economy as the most important issue of the campaign—up 6-points from two weeks ago.

 

Obama trumps McCain on the Economy…

 

Voters in the most recent Ipsos/McClatchy poll see Obama as stronger than McCain on the Economy (52% versus 37%)—a full 15-point lead on the main issue of the campaign.  This gap has increased over the past two weeks – an Ipsos/McClatchy poll conducted September 18-22 showed Obama leading McCain on this issue 48% to 40%.

 

Obama, also, made inroads on the leadership issue.  In just two weeks, Obama went from trailing McCain on the issue (42%/50% on 9/28-22) to a current tie with McCain (47%/46%).

 

These are some of the findings of an Ipsos poll conducted October 2-6.  For the survey, a nationally representative, randomly selected sample of exactly 1,012 adults aged 18 and older across the United States was interviewed by Ipsos.  With a sample of this size, the results are considered accurate within ± 3.1 percentage points, 19 times out of 20, of what they would have been had the entire adult population in the U.S. been polled.  We interviewed 858 registered voters.  With a sample of this size, the results are considered accurate within ± 3.3 percentage points, 19 times out of 20, of what they would have been had the entire adult population in the U.S. been polled.  The margin of error will be larger within regions and for other sub-groupings of the survey population.  All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.  These data were weighted to ensure that the sample's composition reflects that of the actual U.S. population according to U.S. Census figures.  Interviews were conducted with respondents on land-line telephones and cellular phones.  Respondents had the option to be interviewed in English or Spanish

 

For more information on this news release, please contact:

 

Clifford Young

Senior Vice President

Ipsos Public Affairs

312-375-3328

 

 

Releases are available at: http://www.ipsos-na.com/news/

 

 

 

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals that helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world. Member companies assess market potential and interpret market trends to develop and test emergent or existing products or services, and build brands. They also test advertising and study audience responses to various media, and measure public opinion around the globe.

They help clients create long-term relationships with their customers, stakeholders or other constituencies. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting and offers a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2007, Ipsos generated global revenues of €927.2 million ($1.27 billion U.S.). Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.