All Politics Is Customizable: The Pitfalls of Micro-Targeting

By Rick Ridder - December 8, 2014

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The mantra of American politics—and to a large extent, even the politics of foreign countries—has long been former House Speaker Tip O’Neill’s declaration that “all politics is local.” First popularized by O’Neill in the mid-1930s, this aphorism became the rationale for almost any action taken by an elected official in support of any major or minor...

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