The Method & Madness of Those Pesky Fundraising Emails

By Caitlin Huey-Burns - July 3, 2014

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The subject lines on the emails read like they could have been sent by exes, stalkers -- or cultists awaiting the Apocalypse. “Throw in the towel,” says one. “Kiss all hope good bye,” reads another. A third simply says, “Doomed.” At the other end of the emotional spectrum, another evokes the enthusiasm and encouragement a fifth-grade teacher might offer an...

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Caitlin Huey-Burns

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