NBC News to Air Special Series on Obamacare

NBC News to Air Special Series on Obamacare

By Adam O'Neal - September 27, 2013

NBC News announced Friday that it will present a special series of programs and reports next week intended to “help Americans get the most out of the Affordable Care Act,” according to a press release.

Timed to coincide with the rollout of new insurance exchanges, “Ready or Not, the New Healthcare Law” begins airing Monday, Sept. 30. The series will appear on such network mainstays as “NBC Nightly News” and “Today,” as well as on social media and other digital outlets.

The programs will provide interactive tools “to help shed light on what the healthcare act means for [consumers] and explain how to enroll” in the new marketplaces opening on Oct. 1, according to the statement. Additionally, the series will include reporting on the Obama administration’s messaging, primary-care physician shortages, changes to emergency rooms and other topics related to the law’s rollout.

Also on Monday, a new poll that details public opinion and awareness about the law will be released. In addition, "NBC Nightly News” will air an interview with Health and Human Services Secretary Kathleen Sebelius, who has long been at the forefront of managing and selling the ACA to the public.

Dr. Nancy Snyderman, NBC's chief medical correspondent, will figure centrally in the programming. "The sweeping federal law is confusing," she said in the press release. "We will clarify parts of the law, explain how states differ and tackle many of the challenges associated with it. We are committed to answering questions and serving as a guide as this legislation is implemented.”

NBC News did not immediately respond to a request for comment. 

Adam O'Neal is a political reporter for RealClearPolitics. He can be reached at Follow him on Twitter @RealClearAdam.

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