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The Phrase That Lost Romney the Election

By Heather Higgins and Alex Cortes - November 23, 2012

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What if we told you that the election was decided by a phrase? You might not believe it, but assume we’re right for a minute. What word would you guess decided the election? Hurricane Sandy? The answer lies in perhaps the single most illustrative exit poll question conducted, where CNN asked “What is the most important candidate quality to your vote?” The response options were...

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Heather Higgins and Alex Cortes

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