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Perry "Super PAC" to Air Ads in Iowa, S.C.

Perry "Super PAC" to Air Ads in Iowa, S.C.

By Erin McPike - November 1, 2011


Rick Perry was the first major GOP candidate to hit the airwaves with campaign ads, and now a supportive "super PAC" is beginning its TV advertising push, too.

Make Us Great Again, a well-funded group backing Perry in the Republican presidential primary, is launching a pair of inaugural TV spots in two key states -- Iowa and South Carolina.

The South Carolina commercial is a biographical sketch titled "Leadership," and it quickly walks viewers through Perry’s background: The son of a tenant farmer, he became an Air Force pilot before ultimately soaring to great heights as Texas governor. It also ticks off a list of accomplishments in the latter role and notes, “The result: 1 million new jobs.”

Starting today, that ad will hit TV stations in the Palmetto State for a week -- to the tune of $180,000, according to a representative for the group.

And starting Wednesday in Iowa is an ad called “Conservative”; it will run in three major broadcast markets and statewide on cable at a total cost of $200,000.

There’s only a minor difference in the two spots: Where the South Carolina-based ad promotes Texas for being a leader in manufacturing exports, passing tort reform and cutting regulations under Perry, the one in Iowa drills down slightly deeper on fiscal issues. The narrator notes that Perry balanced all of his budgets and cut $15 billion in spending.

The ads’ message tracks closely with that of the Perry campaign’s own spots released last week in Iowa, in which he pledges to create 2.5 million jobs in the United States if elected president. He asserts that he knows how to do so because Texas added 1 million jobs after the recession while the rest of the country lost double that number.

None of Perry’s major rivals have started advertising yet, and neither have their super PACs. The only major candidate with ads already on the air is Texas Rep. Ron Paul. 

Erin McPike is a national political reporter for RealClearPolitics. She can be reached at emcpike@realclearpolitics.com. Follow her on Twitter @ErinMcPike.

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