Why Trump Will Likely Win Reelection in 2020

Even when people are unhappy with a state of affairs, they are usually disinclined to change it. In my area of research, the cognitive and behavioral sciences, this is known as the “default effect.” Software and entertainment companies exploit this tendency to empower programs to collect as much data as possible from consumers, or to keep us glued to our seats for “one more episode” of a streaming show. Overall, only 5 percent of users ever change these settings, despite widespread concerns about how companies might be using collected information or manipulating people’s choices.

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