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How Twitter Can Help Predict an Election

By Fabio Rojas, Washington Post - August 14, 2013

Why does this happen? We believe that Twitter and other social media reflect the underlying trend in a political race that goes beyond a district’s fundamental geographic and demographic composition. If people must talk about you, even in negative ways, it is a signal that a candidate is on the verge of victory. The attention given to winners creates a situation in which all publicity is good publicity.

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