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This Story Stinks: The "Comments" Effect

By Brossard & Scheufele, New York Times - March 3, 2013

IN the beginning, the technology gods created the Internet and saw that it was good. Here, at last, was a public sphere with unlimited potential for reasoned debate and the thoughtful exchange of ideas, an enlightening conversational bridge across the many geographic, social, cultural, ideological and economic boundaries that ordinarily separate us in life, a way to pay bills without a stamp.

Then someone invented “reader comments” and paradise was lost.

The Web, it should be said, is still a marvelous place for public debate. But when it comes to reading and understanding news stories online — like this one, for example — the medium can have a surprisingly potent effect on the message. Comments from some readers, our research shows, can significantly distort what other readers think was reported in the first place. 

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