Ad Exodus Dooms Limbaugh's Model

By David Brock, Politico - March 21, 2012

The financial model that fueled Rush Limbaugh’s radio show seems to have disintegrated in recent weeks, with at least 100 advertisers reportedly abandoning his radio program.

For more than two decades, “The Rush Limbaugh Show” has promoted his brand of misogyny, racism and general intolerance to an audience of more than 15 million people on as many as 600 radio stations. He has accused actor Michael J. Fox of “exaggerating the effects” of Parkinson’s disease; called the National Organization for Women “nags” who “are a bunch of whores to liberalism”; and just last week referred to a Washington Post reporter as a synonym for a female dog.

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