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Obama: People Want To Be Told "How Are You Going To Help Me Right Now?"

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Matt Lauer, NBC: Maybe the better is question is 'how will you spend the money?' By all accounts you can raise a lot of money for this campaign. Some people say up to a billion dollars.

We've just seen in Florida, on the Republican side, a lot of money spent. About a 100% of it spent on extremely negative personal ads. If you raise a billion dollars to keep this job, can we expect the same kind of negativity coming from that money?

President Barack Obama: What I can tell you is that in 2008 part of the reason that we were successful is that we ran an affirmative campaign about my vision for where the United States should go. And I think what Americans what to hear more than anything else is 'how are you going to help me right now?'

If they're hearing a persuasive argument about we are going to recreate a solid path for middle-class success in this country then I think I'll win regardless of the negative --.

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