The Deeds campaign just announced a new TV ad that once again pushes the argument that Bob McDonnell (R) is socially conservative and will attempt to make Virginia that way if elected governor. This is the latest in a slew of negative ads aired by Creigh Deeds (D) since early September, after The Washington Post unearthed a graduate thesis McDonnell wrote in which he promotes socially conservative public policy views.

The 30-second ad, airing across the state through the Nov. 3 election, features McDonnell's speech at the 2008 National Right to Life Convention. The ad is most directly aimed at women and liberals in Northern Virginia -- a key voting bloc for any Democratic statewide candidate and one which Deeds has yet to fully win over.

"Just over one year ago, while serving as Attorney General, Bob McDonnell told a gathering of right wing activists that Virginia has elections to determine who has the power and whether the Commonwealth will be Pro-Life," said Deeds spokesman Jared Leopold. "It's clear from what Bob McDonnell wrote, what he has said and how he voted that his priority will be to continue his efforts to move a divisive social agenda on the state."

Here is "Bob McDonnell: Elections Matter":

McDonnell announced the launch of two new TV ads today as well, one which highlights his working relationships with women, and one targeting Deeds for the potential to raise taxes.