With about a week to go until the June 9 Democratic primary, Virginia State Sen. Creigh Deeds is airing three TV ads in hopes of becoming as well known as his gubernatorial opponents Terry McAuliffe and Brian Moran. Deeds's latest ad, "Carry On," touts his endorsement by The Washington Post and began airing Friday in Hampton Roads, Richmond, Roanoke and Bristol.

The ad is not up in Northern Virginia, though, which is by far the most expensive of the state's media markets and where the Post is the hometown paper.

The other two 30-second ads, "Education Story" and "Most Qualified" are up in Harrisonburg and Charlottesville -- home to James Madison University and the University of Virginia, respectively.

In recent weeks, McAuliffe and Moran have released dueling TV and radio ads. The radio ads have primarily targeted Richmond and Hampton Roads, and air on hip-hop, R&B and gospel stations.