DCCC Plunks Down Big Bucks
House Democrats started flexing their financial muscle last night, reserving their first major advertising slots ahead of November elections and offering a peek into the party's priorities. In all, the Democratic Congressional Campaign Committee reserved $4 million in three competitive districts between September and the November 4 election, beginning the process of swamping Republicans with their financial advantage.
Buoyed by surprising and scandalous revelations that forced Rep. Vito Fossella to announce his retirement from his Staten Island-based Thirteenth District in New York, Democrats plunked down $2.1 million in the pricey New York City market. The party has largely coalesced around New York City Councilmember Mike McMahon, while Republicans are struggling to find a candidate of their own.
After one candidate the GOP settled on passed away last weekend, a new round of recruitment efforts has been rebuffed by everyone on the list, including Fossella himself. At least eight potential candidates have said no to Republican efforts to get them on the ballot. McMahon looks very likely to take back the last Republican-held seat that touches any part of New York City.
Democrats have also reserved about $700,000 on Colorado's eastern slope and high plains, money targeted at ousting incumbent Republican Marilyn Musgrave. Musgrave's Fourth District, which looks like an inverted "L" hanging north and curving down the state's eastern edge, has been contested before, and while Democrats came close in 2006, they are confident in former congressional aide Betsy Markey's chances.
The ad buy comes largely in the Denver media market, which feeds into the bulk of the district's homes, with a smaller amount coming in the Colorado Springs-Pueblo market. Musgrave has a significant cash advantage, with more than $1 million in the bank through November compared with $376,000 for Markey. But the DCCC's commitment can take away Musgrave's advantage in a heartbeat.
Democrats aren't completely playing offense, though. The party has also reserved $1.2 million in advertising time in the Portland, Oregon market in order to defend retiring Rep. Darlene Hooley's seat. Hooley's district is the most competitive in the state, running from south of Portland and the Cascade Mountains to the Pacific Ocean and including Salem, the state capital. President Bush won the district by a single point in both 2000 and 2004.
State Senator Kurt Schrader is in good position to keep the seat, as his Republican opponent, 2006 nominee Mike Erickson, has been battered by accusations that he paid for an abortion even though he says he is pro-life, accusations that first cropped up in the primary but have only gotten louder. Erickson came surprisingly close to beating Hooley in 2006, and he's got a lot of his own money to spend, but whether he will survive the scandal remains an open question.
Putting money into three seats so early gives the DCCC the opportunity to buy ads at cheaper political rates come the Fall. It does not, however, mean that Democrats have to spend their money in any of the seats. Democrats may find the New York and Oregon seats in their pockets by the time September or October roll around, and if the party decides the money is better spent elsewhere, they will do so.
With such a big cash advantage, look for national Democrats to plunk down money early and often. Republicans, who have yet to cross into the tens of millions of dollars on hand category, could find themselves hurt by increasing ad prices, especially as John McCain and Barack Obama start to make their own ad buys. But at least Republicans will know where Democrats are placing their bets.



