Democrats spend early to knock out GOP challengers
Julie Hirschfeld DavisRepublican was still basking in the glow of his victory in an congressional primary when the Democratic congresswoman he's trying to unseat released a scathing TV ad branding him "a risk" who would gamble away people's retirement savings.
It took ' campaign just hours to start hitting Kelly on the airwaves for his stance on Social Security. That's because Giffords, like dozens of other Democrats around the country facing tough re-election bids in a political environment that favors the GOP, was trying to score a knockout punch against her rival before he had a chance to introduce himself to voters.
It's a time-tested tactic in political campaigns, particularly when an incumbent is facing a lesser-known challenger, or when a seat is up for grabs after a lawmaker's retirement or departure. And with Democrats at risk of losing their grip on Congress in the November elections, going negative early and often is regarded as a necessity.
Polls show voters leaning toward the GOP — disillusioned with , dissatisfied with the direction of the country and skittish about the sagging economy. So the idea, strategists and campaign watchers say, is for Democrats and their allies to portray Republicans as an even worse alternative to the devil they know.
"Things are looking so bad for Democrats that their only hope is to come out early and simply disqualify the Republican," said political scientist , who studies political advertising.
Unlike in most years, when the party in power can afford to boast about its candidates in the early stages of a race before going hard after its opponents in the closing days, Democrats are skipping the pleasantries this particularly grim year, Goldstein added.
"Usually people like to serve a little sorbet before the main course, but things are so dire now that they're jumping right into dinner," he said.
Giffords had the financial wherewithal to do so, knowing that her challenger didn't have the means to hit back. Her campaign had nearly $2 million in cash as of last month, according to federal disclosures, while Kelly had less than $80,000 in the bank.
Democrats' House campaign arm took a similar tack this week in its first advertisement of the political season, hammering Republican congressional candidate . It charged that the former district attorney and reality TV personality, who's running to succeed retiring Democratic , favors privatizing Social Security.
"Remember the crash?" an announcer asks over a sinister soundtrack in the ad, which intersperses images of worried-looking women and senior citizens with pictures of Duffy.
His campaign says he doesn't back privatizing the federal retirement program.
That's nothing compared with a pair of ominous advertisements a labor union began airing late this month on behalf of endangered of .
The shelled out $750,000 to run ads bashing Titus rival . One calls Heck "dangerous to women" because of his stance against requiring insurance companies to cover a cervical cancer vaccine. The closing frame reads, "Warning. Joe Heck Dangerous."
Advertisements like that are already dominating the election season even before its customary kickoff. Ad spending by candidates, parties and outside groups is way up, and negative spots are dominating, according to figures compiled by political ad tracker .
As of last week, Tracey found, candidates for state and federal office had spent $395 million on ads for the November elections — nearly 40 percent more than at this point in the 2006 midterm elections — and more than half the ads had been negative. Political parties and outside groups had been even more negative, going on the attack nearly 80 percent of the time.
Democrats aren't the only ones accentuating the vicious this year.
In one recent ad, Nevada pins the state's surging unemployment and foreclosure rate and plummeting home values on , saying he has "dragged Nevada down to perhaps its lowest point ever."
In , Republican is bashing his opponent, , for voting to close the prison at , charging that he wanted to let terrorists into the country and give them the same rights as Americans.
Independent groups advertising on behalf of Republicans have also come out early with an onslaught of negative TV spots that tie embattled Democrats to Obama and , in hopes of making Election Day a referendum on the party's leadership.
Democrats' only hope this fall is to resist that and instead convince voters they'd get a worse deal with Republicans.
, the party's House campaign chief, has been making the case on a national level in recent days, saying voters aren't satisfied with things now but don't want to go back to policies that created the current economic mess.
Asked recently whether Democrats were willing to be "cold-blooded" in hitting the GOP with advertising, Van Hollen said, "Our candidates are out there. They're going to be drawing clear distinctions."