Our Audience
Our Audience

The RealClearPolitics audience is made up of national opinion leaders, high level business executives and DC decision makers.

The RealClearPolitics Audience is extremely engaged.

  • Monthly unique visitors: 6 million
  • Average time spent on site: 10 minutes
  • 78% of our readers visit the site daily

RealClearPolitics visitors are educated and affluent.

  • 75% of visitors have a college degree or higher
  • 34% of visitors have a masters or doctoral degree
  • Average HHI $110,000

RealClearPolitics visitors influence news and politics.

  • 83% of visitors were asked their opinion on politics or current events in the last year
  • 30% of visitors are members of a group that influences public policy or government

RealClearPolitics visitors are business executives and decision makers.

  • 32% of visitors are decision makers or influencers
  • 29% of visitors have a C-level or executive title

RealClearPolitics visitors are politically active and involved in their communities.

  • 70% of visitors reached out to a politician or media outlet to express an opinion in the last year
  • 35% of visitors attended a political rally, speech or organized protest in the last year
  • 31% of visitors attended a public meeting on town or school affairs in the last year
  • 25% of visitors wrote a letter to the editor of a newspaper or magazine in the last year
  • 22% of visitors served on a committee for a local organization

RealClearPolitics Inside the Beltway visitors are government employees and policy makers.

  • 36% of Washington DC visitors work in government
  • 45% of government visitors work for a federal department or agency
  • 23% of government visitors work for one of the three branches of government
  • 13% of government visitors work for state or local government