The rollout of his veep is driving me batty because it is soooooo slow. But it's smart.

A slow rollout builds interest. And how do you become one of the FIRST to know who gets the second spot?

You sign up for a text message, which means you are officially on their contact list for fundraising solicitations!

I've never seen a campaign work the veep nomination from a financial angle like this. It's a good idea, well executed.