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Sarah: Speak Plainly, Carry a Big Stick

By Andrea Tantaros

It's game time for Biden and Palin. Though it's been a rough couple of weeks for the Governor of Alaska, prompted by visceral attacks from the left and pockets of bias from the often slanted media, she's still standing. Tonight is a big test.

Biden, on the other hand, hasn't made much news, though he should have. For every head scratch invoking comment the left has accused Palin of making, Biden has made his own. From his comments about Roosevelt being on television before the boob tube was invented, to his false gunfire hallucination, Biden's foot has been lodged in his jaw quite a few times; it's just not getting coverage.

As pollsters and pundits try and spin this evening's outcome, there is no question that Biden has more experience than Palin, though no real executive experience. The senator is lacking, however, in common sense. He's been on the wrong side of most issues since the start of his long career. An agent of change he is not. And relatable to most voters? Not quite. The Pennsylvania coal country shtick isn't fooling this Pennsylvania girl.  At the debate, Biden's most difficult hurdle will be using restraint not to act like an arrogant blowhard.

Palin, on the other hand,  has many hurdles to surmount. Governor, here's your to do list: 

Your plain talk is a strength. Embrace it.  The McCain campaign often suffers from message constipation.  As of late you've been a victim of this ailment, but it's not your modus operandi. Get back to what you do best: telling it like it is.  Obama might be comfortable pushing bull and spouting hot air, but you are not.  Make sure to can the baffling beltway jargon that McCain incessantly uses: earmarks, pork, DOD, etc.

Get Biden comfortable. The more relaxed you can get Joe Biden on that stage, the more he lies, babbles, reverts to old school politics, and let's be frank, says really, really dumb stuff.

Keep off defense.   Assail the top of the Obama ticket on his crushing tax plan, his gargantuan spending proposals that would ruin our already shaky economy and his nonsensical foreign affairs positions. Highlight his failure to lead in the Illinois Senate, the US Senate, and now, as a candidate for President. Obama's motto has always been: "when the going gets tough, the tough vote present." Expose it.

Mobilize your echo chamber.  If you say something unscholarly, have your campaign and their surrogates armed and ready to stop the bleeding. Liberals are better organized this time around and are ready to assault you en masse. You need your own army of staunch defenders willing to fight and explain that, like most Americans, you are more comfortable speaking to a local rotary club than to the Harvard alumni association.

Run against Washington. You are the only one on either ticket who can believably embrace the true political outsider mantra. Tie Washington to Obama/Biden and promote yourself as unscathed by the corruption and circus of Capitol Hill.  There is no better time to be out of the loop. By loop, I mean the beltway. Tout it.

Motivate by reason, persuade through emotion. The Palin family has been through tough times. Your husband has been out of a job. You've had difficulty affording healthcare and paying bills. Use your story to inspire.  Bring difficult questions back to a personal level. Give this nation the pep talk only a mom can give.

Be yourself.  Inject humor and charm. Be pithy and to the point. Never let them see you sweat. I understand you've been surrounded by some of the dullest, most defensive staffers on the planet. Ignore their tired talking points and blaze your own message trail.
I watched some footage from your debates in Alaska. You were a confident, capable candidate. I hope that woman shows up tonight. Carpe Diem, sister.

Andrea Tantaros is a Republican political commentator, media consultant and columnist. Her columns can be found at www.andreatantaros.com.