This doesn't strike me as the sort of thing that's going to help John McCain:

"I don't want it that badly," McCain says. "I will continue to do what is right. I will continue to pursue torture, climate change. If that means I can't get the Republican nomination, fine. I've had a happy life. The worst thing I can do is sell my soul to the devil."

Take off the last three words and the quote isn't very newsworthy. But by adding the phrase "to the devil," McCain gives off the impression he has to capitulate to evil to win the Republican nomination. That sort of statement will get an "amen" from Howard Dean and the left, but it's going to offend some Republicans and remind them of McCain's voluminous arrogance - as will this quote about campaign finance reform and the First Amendment.