There were some excellent pieces this week on the demise of Old Media and its implication on political discourse in this new media world. Hugh Hewitt has an insightful piece on Nicholas Lemann’s attempt to save the Columbia Journalism School (CSJ).
The story of what is going on at CSJ cannot be separated from the collapse of credibility of the mainstream media, also known as "elite media" and "old media" among its detractors. The fortunes of the big five papers--the Washington Post, the New York Times, the Los Angeles Times, the Boston Globe, and the Wall Street Journal, as well as the old TV networks and big weekly newsmagazines--are visibly in decline……
This story in its small way partakes of the seismic shift underway. Its origin is an email request from Lemann last spring: Would I be willing to be the subject of a New Yorker profile? I agreed, on the condition that I could have reciprocal access to Lemann and the Columbia Journalism School for this piece. Hedged with some qualifiers--he could not commit any of his faculty to talk to me or guarantee access to classrooms, though everyone proved to be very welcoming--Lemann agreed. Reactions to his profile of me varied among family and friends, but I thought it complete and fair. Before I sat down with Lemann I had read everything he'd written for the New Yorker and was impressed with his profiles of Dick Cheney and Karl Rove. (The Cheney profile earned Lemann some animosity among colleagues, who thought him too gentle with the only man the left fears as much as Rove.) The scorn on the center-right for the "objectivity" and "professionalism" of the mainstream media is deep and sincere. I went to Columbia to see if Lemann was the exception that proves the rule, and to test the rule itself.
What's the rule? That the elite media are hopelessly biased to the left and so blind to their own deficiencies, or so in denial, that they cannot save themselves from irrelevance. They're like the cheater in the clubhouse, whose every mention of a great round of golf is met with rolling eyes and knowing nods……
Hewitt goes on at length detailing his two-day visit to the distinguished journalism school and closes with a not so optimistic assessment:
Every conversation with one of the old guard citing the old proof texts comes down to this point: There is too much expertise, all of it almost instantly available now, for the traditional idea of journalism to last much longer. In the past, almost every bit of information was difficult and expensive to acquire and was therefore mediated by journalists whom readers and viewers were usually in no position to second-guess. Authority has drained from journalism for a reason. Too many of its practitioners have been easily exposed as poseurs.
Lemann understands completely what has happened. I think he regrets it. He is certainly trying to salvage the situation. And there is simply no way he can succeed.
Thomas Lifson further examines the transformation in American media in his The Antique Media. Lifson explains how television and the evening news broadcast sealed the fate of the evening newspaper industry and details how the “The emergence of talk radio, cable television and especially the Internet “is having a similar effect on today’s Mainstream Media.
When Rush Limbaugh created modern talk radio, most cities of any size had at least two or three dozen radio stations. In search of a niche audience, radio stations were happy to latch on to the under-served market of conservative listeners. Rush demonstrated the concept when the FCC “fairness doctrine” was repealed, and stations could air a political view without having to offer free time to alternative views.
As television viewing options proliferated with the arrival of numerous cable networks, while the American electorate polarized further into liberal and conservative spheres, a huge market niche emerged, and was spotted by Roger Ailes and Rupert Murdoch, undoubtedly cognizant of Rush Limbaugh’s enormous following....
The term for what Ailes and Murdoch accomplished is “market segmentation.” It is a phenomenon that regularly occurs in markets as they grow and mature. But so far, the other television news competitors are stuck in the old mode of thinking. It is a loser’s game, though they haven’t figured out that point quite yet…..The once dominant broadcast network news divisions are no longer mainstream, they are antique. Their assumptions and instincts are based on technologies and resulting market structures that no longer define the state of the art. But their antique character is far surpassed by that of the daily newspaper industry.
Newspapers, of course, are in a death spiral, a case I made almost two years ago. The expense, time, and resources consumed in leveling forests to put ink on paper and transport heavy newspapers to readers’ hands are simply not sustainable when news consumers can look at their computer screens and find far more printed information, far more usefully displayed, at much lower cost....
Internet websites like blogs are an even deeper challenge to the antique media than Fox News Channel was to the antique networks. There are no serious barriers to entry for bloggers. The capital requirements are low to non-existent, and global distribution takes place with no pesky distributors, longshoremen, retailers, or other encumbering interests in the way.
Some day a new industrial structure will emerge for the Internet-based media, but the shape and characteristics of that structure will remain unknowable for some time to come....
America’s media will never be the same. It will take a long time for antique practices to die out, but die out they will. The antique media are on their way out.
And then finally today Tom Bevan takes a look at the Los Angeles Times’ Joel Stein and the increasing impotence of the New York Times editorial page.
In what is becoming a fairly regular occurrence, this week turned out to be another bad week for big media.
On one coast, Joel Stein of the Los Angeles Times wrote the sort of career-crippling column most writers dread – setting off a firestorm by saying he does not support U.S. troops – and managed to compound the offense by making his point with bad humor...
On the other coast, the New York Times spent its rapidly dwindling editorial capital trying to browbeat Senate Democrats into blocking a Supreme Court nominee who is unquestionably qualified for the job. No matter that this would entail the first filibuster of a majority supported nominee in the history of the country, or that according to the most recent Gallup poll Americans believe Alito should be confirmed by close to a 2-1 margin…
The veil of “objectivity” in the press has been pulled back over the last few years, and the result has been a massive shift in the media landscape. Audiences are more polarized, markets are more segmented, and news consumption is no longer a strictly passive enterprise. These trends are almost certain to continue, what is uncertain is how big media will deal with them.
Politically this trend is bad news for Democrats, as they continue to see their boost from media bias get reduced every year. George W. Bush would have almost certainly lost both the 2000 and 2004 elections had we been living in a 1980’s media world, as opposed to the 2000’s. So on one hand Dems are losing an asset they had come to rely on, and on the other, the explosion of the Internet has empowered the far left in the Democratic Party which in turn pushes the party to left and reinforces its minority status.