January 23, 2006
The Abramoff Effect

By Jay Cost

It seems that everybody has an opinion on what the Jack Abramoff scandal means, and everybody thinks that it means something of importance. This is one of the most interesting elements of this whole drama. Most scandals that affect one party more than another usually are such that the damaged side’s ideological elite claim that there is little of consequence involved in the scandal. Think back to the Lewinsky affair. Republicans claimed that it was a matter of constitutional first principles; Democrats responded that it was “just sex”. Similarly, Iran-Contra represented, to Democrats, a noxious form of executive abuse; Republicans saw it as merely a president who had not managed his West Wing as well as he should have. But with this Abramoff scandal, everybody – Republican and Democrat, conservative and liberal – seems to see some kind of important meaning behind it. It is not simply a matter of one political lobbyist practicing his trade beyond the approved limits. Rather, it is symbolic of a larger problem within Washington. There is no clear agreement as to what exactly it means, but most columnists – notably Eleanor Clift, John Fund, David Brooks, Richard Cohen and Peggy Noonan – have identified the Abramoff scandal as a sign of deep, even ontological, trouble with the Republican party-in-government.

The obvious follow-up question is, will the Republicans pay? If, as right-leaning columnists might argue, they have forsaken the principles upon which they were ostensibly elected or, as left-leaning columnists might argue, indulged too much in the pro-business “Republicanism” that has characterized it since the Gilded Age, will the voters punish them? After all, an ABC News/Washington Post poll recently found that about 60% of voters think that the scandal is symbolic of congressional corruption. How long until they pin it on the GOP?

The argument of many pundits is – not too long. Most people see the Abramoff scandal as a factor that will hurt the Republicans in the fall. Earlier in the month, Howard Fineman worded it in the following way:

The semi-conventional wisdom here is as follows—some Democrats are likely to be stained by ties to Jack Abramoff; polls show that the public has a plague-on-both-your-houses attitude toward wrongdoing in Washington; therefore, the GOP won’t be hurt in November. I don’t buy it. Republicans are the incumbent party in the Congress. They are led by a less-than-popular president in the traditionally weak sixth year of his presidency.

While I do not understand how something conventional can only be half so, the following has nevertheless become clear to me. In contradiction to Fineman’s first point, his second point does seem to have congealed as the conventional wisdom on the Abramoff scandal: in some way, the Republicans are going to pay. Payment will be rendered with votes and seats – i.e. they will lose a not insignificant number of them to Democratic challengers.

Implicit to this argument, but almost never stated explicitly, is an understanding of how the American voter actually thinks about politics and upon what ground he votes. Many pundits seem to have a sense that the average voter is like they: an ideal democratic citizen; wise, measured, prudent, informed, capable of executing his duties the way Jefferson envisioned, etc. They see the average voter as thinking about and acting within politics in ways roughly similar to themselves. Unfortunately, this view has very little grounding in reality. In truth, many pundits seem to have an inaccurate idea of how the American voter thinks about politics, which in turn means that they have an inaccurate idea of how he makes his vote choice, which in turn means that they have vastly overstated the electoral importance of the Abramoff scandal.

One of the reasons that I think the pundit class tends to miss all of this is that it requires them to do something they do not – examine the voter using more than media polls. To get a sense of how the American voter thinks, you cannot rely upon ABC News/Washington Post. That poll will usually do little more than tell you what the voter claims to think. For instance, a large percentage of the country claims to be ideological, but are they really? Do they actually engage in ideological thought and have consistent ideological opinions? To answer questions like these, you have to examine a bigger questionnaire like the American National Elections Survey (ANES). It is only in a more expansive and intensive survey like the ANES that we can test this question, and, more generally, see the extent to which the voter fits the pundit class’s conventional wisdom.

From data like this, we have learned that he is a poor fit. We have learned two fundamental facts about how the average American voter thinks about politics. First, he has surprisingly low levels of political information. This is the principal mistake that many pundits make. They assume that the voter knows about as much about politics as the pundit does. Not true. Not even close. This fact has become so widely accepted among professional students of political behavior that the animating research question of the last 20 years has been: given these low levels of political information, how does the average voter make rational decisions, if indeed those decisions are rational at all? Second, he is, by and large, according to Michigan’s Donald Kinder, “innocent of ideology”. The conventional wisdom is that we are a 50-50 nation. This is not true if the 50 and the 50 are ideological conservatives and ideological liberals, respectively. It is not even true if we define the 50 and the 50 as “right leaning” and “left leaning”. Much of the public lacks the information necessary to develop a coherent political ideology akin to what political elites possess. Recent work suggests that about 30% of the public can engage in ideological thinking or effectively ideological thinking. The rest of the public organizes political information in some different kind of way. Those large numbers of ideologues that ABC News finds in its polling are not true ideologues – for if we look closely at many of them, we will see that they have conservative, moderate and liberal opinions, and that they do not actually organize politics along conventionally ideological lines.

What does that mean for how the average voter acts in the voting booth? For congressional elections, it means the following. He tends to have levels of information that are drastically lower than the political elites of the electorate. He knows his incumbent member of Congress and might know the name of the challenger, but usually knows little more about the latter. He does not tend to vote based upon ideological considerations: he does not view his incumbent through the lens of ideology, nor does he gauge how his vote will change the ideological balance of Congress. He does not see his vote as a referendum on the state of the nation or a notice of disapproval/approval for Congress. Instead, he tends to vote upon his assessment of the incumbent. He sees his vote as a decision about him. All things being equal, he tends to heavily favor his incumbent – in large measure because his incumbent, and not the challenger, is better known and better financed. Information is costly to provide to the average voter in a congressional election, and the challenger usually lacks the resources to do more than just introduce himself. The average voter also favors the incumbent because he usually approves of him to begin with; he lacks the information necessary to effectively attach his member of Congress to that about the institution he dislikes (since, after all, the biggest provider of information about the member is the member). Thus, when asked about why he supports his member of Congress, he will eschew specifics like, “He voted correctly on H.R. 211” and claim something more general like, “He reflects my values.”

Conversely, in open seat races, the average voter tends to focus more on issues, sometimes national and sometimes local. The reason for this is usually due to the fact that there is more parity between candidates. They are often more equally funded and more equally recognized. There is no dominant personality in the race. The voter makes a comparison based upon roughly equal amounts of information on both. This is why challenging parties stand the best shot at a seat pickup in open races – the incumbency advantage disappears.

This should inform any prediction about the Abramoff scandal. There is no reason to believe that it will induce the average voter to think or act differently than he does every election year. Thus, if we are interested in understanding how the Abramoff scandal will influence the midterm elections, we must predict how this voter, as opposed to the ideal democratic citizen, will respond in the voting booth.

Accordingly, I think that it will have a significant effect on the midterm elections if, and only if, any of the following come true:

(1) Multiple members of Congress are somehow tied to criminal or notably unethical activity. It is not enough for the Democrats to charge a “culture of corruption”; nor will it be enough for them to castigate all members who accepted legal campaign contributions from Abramoff or his associates (especially in light of the fact that Democrats did as well). That will simply not cut it – at the end of the day, voters have a fairly accurate set of intuitions about the “culture” of Congress, and they already see their particular member as not being part of the problem. A few legal-yet-returned donations that are now publicly regretted by the recipient will do little to alter that positive perception of a member, certainly not in a way that will resonate through November. To convince the average voter to kick out his member of Congress, Democrats must also make a clear and convincing argument to him that his member is part and parcel of obviously corrupt or inappropriate practices. Otherwise, it is very likely that the average voter will, in 2006, hate Congress all the more but still like their member of Congress.

This is why the Republican leadership will probably pass some kind of lobbying reform early in the second term of the 109th Congress. It will give individual members of Congress the ability to say: “You betcha I’m disgusted by what Duke Cunningham did! You betcha I’m disgusted by what Jack Abramoff did! That is why I voted for the ‘<Insert the Name of the Member of Congress Who Needs His Name Attached To This Bill The Most Here> Bill’ that finally reformed our system. I’m part of the solution, not the problem!” Many pundits will interpret any lobbying reform only half correctly. They will correctly estimate that the Republicans are scrambling for cover, but will underestimate the extent to which they have found it.

(2) The scandal induces a significant number of members of Congress to not seek reelection. This seems unlikely, and we would probably only see this if we also see (1). However, if this happens, those open seat races will indeed come closer to being referenda on the state of the nation, and thus the Abramoff scandal could become important in those contests. It is, furthermore, possible that the Abramoff scandal will have an effect on already existing open seat races, particularly Senate contests.

(3) The scandal becomes amplified in such a way that elite Democratic would-be candidates decide to run for offices this year that they would not otherwise seek. In other words, the political elites of this nation strongly sense, correctly or incorrectly, an anti-Republican climate. This is why Watergate was a factor in the 1974 midterms. The public opinion surveys taken after the fact did not show that the public blamed individual Republicans for the sins of the Nixon Administration. The theory goes that what really happened is that the fall of Nixon created an anti-Republican environment that induced the best of the best Democratic candidates to run for office. Better candidates are better funded, usually with better name recognition, and therefore are better able to make incumbents run issue-oriented campaigns.

I think the likelihood that any of these conditions will hold is small. Thus, this scandal will have only an insignificant effect on the 2006 election.

The average voter is a creature of habit. Even if he votes for different people, he nevertheless uses a similar process to reach his voting decision. Thus, political scandals usually come to influence his congressional vote in fairly regular ways. If you know the rough outlines of a scandal, you can predict with a good deal of confidence what will be the electoral effect of the scandal will be. This one seems like its effect will be minimal. While the Abramoff scandal may be a sign that the GOP is in the midst of some deep existential crisis, it is not a portent of trouble at the ballot box.

Jay Cost, creator of the Horse Race Blog, is a doctoral candidate of political science at the University of Chicago. He can be reached at jay_cost@hotmail.com.

Jay Cost

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